Customer-Company Identification: A Study of Relational Consequences in the Non-Profit Sector

In the first section, a literature review on identification enables a clear definition of the "Customer-Company Identification" construct to be given. Then in the second section, the conceptual framework and the main hypothesis are exposed. In the third section, an empirical investigation into a non-profit sector (i.e. higher education) is presented. Finally, in the last section the results are discussed.

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Year of publication:	2009
Authors:	Volle, Pierre ; Monnot, Elisa ; Reniou, Fanny
Institutions:	HAL
Subject:	relationship marketing \| customer-company identification \| relationship investment \| attachment

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Extent:	application/pdf
Series:	Post-Print.
Type of publication:	Book / Working Paper
Notes:	View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00638643/en/ Published - Presented, EGOS colloquium, Barcelona, Spain, 2009, Spain
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10009368010