Customer and competitor insights, new product development competence, and new product creativity : differential, integrative, and substitution effects
Fu-Mei Chuang, Robert E. Morgan and Matthew J. Robson
| Year of publication: |
2015
|
|---|---|
| Authors: | Chuang, Fu-Mei ; Morgan, Robert E. ; Robson, Matthew J. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 32.2015, 2, p. 175-182
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| Subject: | Produktentwicklung | New product development | Wettbewerbsanalyse | Competitive analysis | Innovation | Kreativität | Creativity | Hochtechnologie | High technology | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010511324