Customer concentration, firm R&D investment and moderation effects
Year of publication: |
2025
|
---|---|
Authors: | Zhao, Shan ; He, Xinming ; Ma, Baichao ; Zuo, Wenming |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 186.2025, Art.-No. 115009, p. 1-19
|
Subject: | Competitive intensity | Customer concentration | IPR protection | Management myopia | R&D investment | Beziehungsmarketing | Relationship marketing | Immaterialgüterrechte | Intellectual property rights | Investitionsentscheidung | Investment decision | Unternehmenskonzentration | Market concentration | Investition | Investment |
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