Customer cross-selling model based on counter propagation network
Chao-hua Liu and Shu-qin Cai
| Year of publication: |
2008
|
|---|---|
| Authors: | Liu, Chao-hua ; Cai, Shu-qin |
| Published in: |
Direct marketing : an international journal. - Bradford : Emerald, ISSN 1750-5933, ZDB-ID 2374365-7. - Vol. 2.2008, 1, p. 36-47
|
| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Unternehmensnetzwerk | Business network | Soziales Netzwerk | Social network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003934123