Customer-customer value co-creation in social media : conceptualization and antecedents
Arash H. Zadeh, Mohammadali Zolfagharian and Charles F. Hofacker
| Year of publication: |
2019
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|---|---|
| Authors: | Hossein Zadeh, Arash ; Zolfagharian, Mohammadali ; Hofacker, Charles F. |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 27.2019, 4, p. 283-302
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| Subject: | citizenship behavior | Customer-customer co-creation | participation behavior | social media | theory of planned behavior | tie strength | Social Web | Social web | Kundenintegration | Customer integration | Verbrauchereinstellung | Consumer attitudes | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Betriebliche Wertschöpfung | Value creation | Arbeitsverhalten | Work behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2017.1344289 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012202467