Customer delight and mood states : an empirical analysis in Indian retail context
Pankaj Chamola and Prakash Tiwari
| Year of publication: |
2014
|
|---|---|
| Authors: | Chamola, Pankaj ; Tiwari, Prakash |
| Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 8.2014, 4, p. 543-554
|
| Subject: | sostomer-satisfaction | customer-delight | regression analysis | Indien | India | Emotion | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Regressionsanalyse | Regression analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011282817