Customer Delight: Foundations, Findings, and Managerial Insight
| Year of publication: |
1997
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|---|---|
| Authors: | Oliver, Richard L. ; Rust, Roland T. ; Varki, Sajeev |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 73.1997, 3, p. 311-336
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