Customer delight in a retail context: investigating delightful and terrible shopping experiences
| Year of publication: |
2005
|
|---|---|
| Authors: | Arnold, Mark J. ; Reynolds, Kristy E. ; Ponder, Nicole ; Lueg, Jason E. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 58.2005, 8, p. 1132-1145
|
| Publisher: |
Elsevier |