Customer-directed selling behaviors and performance: a comparison of existing perspectives
| Year of publication: |
2009
|
|---|---|
| Authors: | Plouffe, Christopher R. ; Hulland, John ; Wachner, Trent |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 37.2009, 4, p. 422-439
|