Customer-driven benchmarking: A strategic approach toward a sustainable marketing performance
| Year of publication: |
2013
|
|---|---|
| Authors: | Shamma, Hamed ; Hassan, Salah |
| Published in: |
Benchmarking : an international journal ; BIJ. - Bingley : Emerald, ISSN 1463-5771, ZDB-ID 14731046. - Vol. 20.2013, 3 (24.5.), p. 377-395
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