Customer driven competitive positioning - an approach towards developing an effective customer service strategy
| Year of publication: |
1993
|
|---|---|
| Authors: | Chudy, Bernard ; Sant, Roger |
| Published in: |
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 21.1993, 3, p. 155-170
|