Customer-driven innovation
Kevin C. Desouza; Yukika Awazu; Sanjeev Jha; Caroline Dombrowski; Sridhar Papagari ...
| Year of publication: |
2008
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|---|---|
| Authors: | Desouza, Kevin C. ; Awazu, Yukika ; Jha, Sanjeev ; Dombrowski, Caroline ; Papagari, Sridhar |
| Published in: |
Research technology management : RTM. - Arlington, VA : Industrial Research Inst., ISSN 0895-6308, ZDB-ID 616140-6. - Vol. 51.2008, 3, p. 35-44
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| Subject: | Innovationsmanagement | Innovation management | Kunden | Customers | Wissenstransfer | Knowledge transfer | Innovation | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003719046