Customer-driven menu analysis (CDMA) : capturing customer voice in menu management
Ben Nemeschansky, Tania von der Heidt, Peter Beomcheol Kim
| Year of publication: |
2020
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|---|---|
| Authors: | Nemeschansky, Ben ; Von der Heidt, Tania ; Kim, Peter Beomcheol |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 91.2020, p. 1-14
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| Subject: | Customer-driven menu analysis (CDMA) | Constructive research approach (CRA) | Customer value | Restaurant costs | Profitability analysis | Gastronomie | Restaurant industry | Kundenwert | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2019.102417 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012389839