Customer-driven value co-creation in service networks
Stephen K. Kwan and Soe-Tsyr Yuan
| Year of publication: |
2011
|
|---|---|
| Authors: | Kwan, Stephen K. ; Yuan, Soe-Tsyr |
| Published in: |
The science of service systems. - New York, NY [u.a.] : Springer, ISBN 1-4419-8269-8. - 2011, p. 189-206
|
| Subject: | Dienstleistung | Services | Unternehmensnetzwerk | Business network | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009127305