Customer e-complaining behaviours using social media
M. S. Balaji, Subhash Jha and Marla B. Royne
| Year of publication: |
2015
|
|---|---|
| Authors: | Balaji, M. S. ; Jha, Subhash ; Stafford, Marla Royne |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 35.2015, 11/12, p. 633-654
|
| Subject: | complaining behaviour | service failure | social media | justice theory | attribution theory | Social Web | Social web | Beschwerdemanagement | Complaint management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Verhaltensökonomik | Behavioral economics | Online-Marketing | Internet marketing | Gerechtigkeit | Justice |
| Extent: | graph Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011401814