Customer emotions and their triggers in luxury retail : understanding the effects of customer emotions before and after entering a luxury shop
Year of publication: |
December 2016
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Authors: | Kim, Sooyun ; Park, Geebum ; Lee, Yeonjoo ; Choi, Sunmee |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 12, p. 5809-5818
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Subject: | Customer emotion | Perceived service quality | Brand attitude | Brand familiarity | Shopping motive | Luxury fashion retail | Konsumentenverhalten | Consumer behaviour | Emotion | Luxusgüter | Luxury goods | Dienstleistungsqualität | Service quality | Mode | Fashion | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Textilhandel | Textile distribution | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Online-Handel | Online retailing |
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