Customer Empowerment im Zeitalter des Web 2.0 : wieviel digitale Kundennähe verträgt Ihr Marketing?
Hrsg. Sonja Salmen ...
| Year of publication: |
2008 ; 1. Aufl.
|
|---|---|
| Other Persons: | Salmen, Sonja (ed.) |
| Publisher: |
Stuttgart [u.a.] : Steinbeis-Ed. |
| Subject: | Electronic Commerce | E-commerce | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Deutschland | Germany | Marketing | Kundenorientierung | World Wide Web 2.0 |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 263 S. zahlr. Ill., graph. Darst. 170 mm x 230 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 250 - 253 Erscheint: 11. November 2008 |
| ISBN: | 978-3-938062-69-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003775383