Customer engagement and co-creation/destruction : the role of external actors that foster/hinder tourist/hotel interactive experience
Clement Nangpiire, Joaquim Silva and Helena Alves
| Year of publication: |
2024
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|---|---|
| Authors: | Nangpiire, Clement ; Silva, Joaquim ; Alves, Helena |
| Published in: |
Journal of African business. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1522-9076, ZDB-ID 2112760-8. - Vol. 25.2024, 4, p. 683-704
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| Subject: | customer interactive engagement | External actors | fostering and hindering actors | guests’ value co-creation or destruction | hotel experience | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15228916.2023.2237832 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015183423