Customer engagement and intention to purchase attitudes of generation Z consumers toward emojis in digital marketing communications
Rodney Graeme Duffett and Mihlali Maraule
| Year of publication: |
2024
|
|---|---|
| Authors: | Duffett, Rodney Graeme ; Maraule, Mihlali |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 25.2024, 5, p. 607-624
|
| Subject: | Emojis | Digital marketing communications | Generation Z (gen Z) consumers | Technology acceptance model (TAM) | Customer engagement | Intention to purchase | Emerging market | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Innovationsakzeptanz | Innovation adoption | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Kundenintegration | Customer integration | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/YC-08-2023-1817 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015047526