Customer engagement and value co-creation/destruction : the internal fostering and hindering factors and actors in the tourist/hotel experience
Clement Nangpiire, Joaquim Silva and Helena Alves
| Year of publication: |
2022
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|---|---|
| Authors: | Nangpiire, Clement ; Silva, Joaquim ; Alves, Helena |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 16.2022, 2, p. 173-188
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| Subject: | Customer engagement (CE) | Fostering and hindering actors | Fostering and hindering factors | Ghana | Guest engagement | Hotel experience | Internal actors | Internal factors | Value co-creation | Value destruction | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Multinationales Unternehmen | Transnational corporation | Betriebliche Wertschöpfung | Value creation | Hotellerie | Hotel industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-05-2020-0104 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013277397