Customer engagement in social media : a framework and meta-analysis
Fernando de Oliveira Santini, Wagner Junior Ladeira, Diego Costa Pinto, Márcia Maurer Herter, Claudio Hoffmann Sampaio, Barry J. Babin
| Year of publication: |
2020
|
|---|---|
| Authors: | Santini, Fernando de Oliveira ; Ladeira, Wagner Junior ; Pinto, Diego Costa ; Herter, Márcia Maurer ; Sampaio, Claudio Hoffmann ; Babin, Barry J. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 6, p. 1211-1228
|
| Subject: | Customer engagement | Firm performance | Meta-analysis | Online consumer behavior | Social media | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Meta-Analyse | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Bibliometrie | Bibliometrics | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Virales Marketing | Viral marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-020-00731-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012386915