Customer engagement in the context of retail mobile apps : a contingency model integrating spatial presence experience and its drivers
Xuan Huong Ho, Dong Phong Nguyen, Julian Ming Sung Cheng, Angelina Nhat Hanh Le
| Year of publication: |
2022
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|---|---|
| Authors: | Ho Xuan Huong ; Nguyen Dong Phong ; Cheng, Julian Ming Sung ; Le, Angelina Nhat Hanh |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 66.2022, p. 1-14
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| Subject: | Customer engagement | Hierarchy-of-effects model | Situated cognition theory | Spatial presence experience | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Kundenintegration | Customer integration | Mobile Anwendung | Mobile application |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.102950 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209707