Customer engagement on social media, brand equity and financial performance : a comparison of the US and Korea
Jungwon Lee and Cheol Park
| Year of publication: |
2022
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|---|---|
| Authors: | Lee, Jungwon ; Park, Cheol |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 3, p. 454-474
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| Subject: | Brand equity | Cultural comparison | Customer engagement | Financial performance | Social media | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Südkorea | South Korea | Markenführung | Brand management | Vergleich | Comparison | Kundenintegration | Customer integration | Unternehmenserfolg | Firm performance | USA | United States | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-09-2020-0689 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013163344