Customer engagement through omnichannel retailing : the effects of channel integration quality
Zach W.Y. Lee, Tommy K.H. Chan, Alain Yee-Loong Chong, Dimple R. Thadani
| Year of publication: |
2019
|
|---|---|
| Authors: | Lee, Zach W. Y. ; Chan, Tommy K. H. ; Chong, Alain Yee Loong ; Thadani, Dimple R. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 77.2019, p. 90-101
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| Subject: | Customer engagement | Omnichannel retailing | Channel integration quality | Repurchase intention | Positive word-of-mouth | Social exchange theory | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel | Multikanalvertrieb | Multichannel strategy | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Qualitätsmanagement | Quality management | Kundenintegration | Customer integration | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2018.12.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012004178