Customer engagement : transforming the business in the age of the client
Matteo Acquaro
| Year of publication: |
2017
|
|---|---|
| Authors: | Acquaro, Matteo |
| Published in: |
Journal of digital banking. - London : Henry Stewart Publications, ISSN 2397-060X, ZDB-ID 2886351-3. - Vol. 2.2017/2018, 2, p. 156-162
|
| Subject: | digital transformation | FinTech | Innovation Center | customer-centricity | customer experience | multichannel approach | personalised offer | voice of customer | customer journey | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Finanztechnologie | Financial technology | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011774621