Customer engagement value : process, limitations and future research

Eman Abo ElHamd, Hamed Shamma and Mohamed Saleh and Ehab Elkhodary

Year of publication:	2022
Authors:	Abo Elhamd, Eman ; Shamma, Hamed ; Saleh, Mohamed ; Elkhodary, Ehab
Published in:	Journal of modelling in management. - Bradford : Emerald, ISSN 1746-5672, ZDB-ID 2243983-3. - Vol. 17.2022, 4, p. 1144-1176
Subject:	Business to business (B2B) \| Business to consumer (B2C) \| Consumer to consumer (C2C) \| Customer engagement value (CEV) \| Customer influencer value (CIV) \| Customer knowledge value (CKV) \| Customer lifetime value (CLV) \| Customer referral value (CRV) \| Customer relationship management (CRM) \| Data analysis \| Decision analysis \| Decision-making \| Marketing \| Mathematical programming \| Modeling \| Beziehungsmarketing \| Relationship marketing \| Kundenwert \| Customer value \| Konsumentenverhalten \| Consumer behaviour \| Kundenintegration \| Customer integration \| Electronic Commerce \| E-commerce \| Lieferantenmanagement \| Supplier relationship management \| B-to-B-Marketing \| Business-to-business marketing \| Betriebliche Wertschöpfung \| Value creation

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/JM2-12-2020-0319 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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