Customer equity : building and managing relationships as valuable assets
Robert C. Blattberg; Gary Getz; Jacquelyn S. Thomas
| Year of publication: |
2001 ; 1. print.
|
|---|---|
| Authors: | Blattberg, Robert C. ; Getz, Gary ; Thomas, Jacquelyn S. |
| Publisher: |
Boston, Mass. : Harvard Business School Press |
| Subject: | Multinationales Unternehmen | Transnational corporation | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Kundenwert | Customer value | Kundenbetreuung | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 228 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | : £21.99 : CIP entry (Jul.) |
| ISBN: | 0-87584-764-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001541902