Customer equity : building and managing relationships as valuable assets
Robert C. Blattberg ; Gary Getz ; Jacquelyn S. Thomas
| Year of publication: |
2001
|
|---|---|
| Authors: | Blattberg, Robert C. ; Getz, Gary ; Thomas, Jacquelyn S. |
| Publisher: |
Boston, Mass. [u.a.] : Harvard Business School Press |
| Subject: | Marketing | Kundenbetreuung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 228 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-87584-764-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004613146