Customer equity drivers and repurchase intent among B2B customers : the moderating role of perceived switching cost
Vibhava Srivastava, Deva Rangarajan and Vishag Badrinarayanan
| Year of publication: |
2024
|
|---|---|
| Authors: | Srivastava, Vibhava ; Rangarajan, Deva ; Badrinarayanan, Vishag |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 5, p. 949-966
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| Subject: | Brand equity | Relationship equity | Repurchase intent and perceived switching cost | Value equity | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Markenimage | Brand image | Wechselverhalten | Switching behaviour | Kundenzufriedenheit | Customer satisfaction | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-02-2023-0084 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015080915