Customer equity management as formative second-order construct
| Year of publication: |
2008
|
|---|---|
| Authors: | Bruhn, Manfred ; Georgi, Dominik ; Hadwich, Karsten |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 61.2008, 12, p. 1292
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