Customer experience and commitment in retailing : does customer age matter?
Year of publication: |
2020
|
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Authors: | Khan, Imran ; Hollebeek, Linda D. ; Fatma, Mobin ; Ul Islam, Jamid ; Riivits-Arkonsuo, Iivi |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 57.2020, p. 1-9
|
Subject: | Customer experience | Age | Affective/calculative commitment | Brand loyalty | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Markentreue | Altersgruppe | Age group |
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