Customer experience-based brand strategy at the Lenovo Group : exploring the potential for Lenovo in the UK PC market
Ray Holland; Yuanyuan Yin and Shengfeng Qin
| Year of publication: |
2007
|
|---|---|
| Authors: | Holland, Ray ; Yin, Yuanyuan ; Qin, Sheng Feng |
| Published in: |
Design management : exploring fieldwork and applications. - London [u.a.] : Routledge, ISBN 0-415-39333-7. - 2007, p. 168-195
|
| Subject: | Lenovo Group <Beijing; Raleigh, NC> | Marktforschung | Market research | Markenführung | Brand management | Produktgestaltung | Product design | Personal Computer | Personal computer | Chinesisch | Chinese | China | Großbritannien | United Kingdom |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003545360