Customer experience : conceptualization, measurement, and application in omnichannel environments
Markus Gahler, Jan F. Klein, and Michael Paul
| Year of publication: |
2023
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|---|---|
| Authors: | Gahler, Markus ; Klein, Jan F. ; Paul, Michael |
| Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 26.2023, 2, p. 191-211
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| Subject: | customer experience | omnichannel | pain point analysis | scale development | traveling construct | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy | Kundenzufriedenheit | Customer satisfaction | Messung | Measurement | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10946705221126590 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014246204