Customer experience : conceptualization, measurement, and application in omnichannel environments
Year of publication: |
2023
|
---|---|
Authors: | Gahler, Markus ; Klein, Jan F. ; Paul, Michael |
Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 26.2023, 2, p. 191-211
|
Subject: | customer experience | omnichannel | pain point analysis | scale development | traveling construct | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy | Kundenzufriedenheit | Customer satisfaction | Messung | Measurement | Konsumentenverhalten | Consumer behaviour |
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