Customer Experience Creation: Determinants, Dynamics and Management Strategies
| Year of publication: |
2009
|
|---|---|
| Authors: | Verhoef, Peter C. ; Lemon, Katherine N. ; Parasuraman, A. ; Roggeveen, Anne ; Tsiros, Michael ; Schlesinger, Leonard A. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 85.2009, 1, p. 31-41
|