Customer experience driven business model innovation
Timothy Keiningham, Lerzan Aksoy, Helen L. Bruce, Fabienne Cadet, Natasha Clennell, Ian R. Hodgkinson, Treasa Kearney
| Year of publication: |
2020
|
|---|---|
| Authors: | Keiningham, Timothy ; Aksoy, Lerzan ; Bruce, Helen L. ; Cadet, Fabienne ; Clennell, Natasha ; Hodgkinson, Ian R. ; Kearney, Treasa |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 116.2020, p. 431-440
|
| Subject: | Business model | Customer experience | Innovation | Service | Geschäftsmodell | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.08.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012257639