Customer experience in AI-enabled products : scale development and validation
Ping Wang, Kunyang Li, Qinglong Du, Jianqiong Wang
| Year of publication: |
2024
|
|---|---|
| Authors: | Wang, Ping ; Li, Kunyang ; Du, Qinglong ; Wang, Jianqiong |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 76.2024, Art.-No. 103578, p. 1-12
|
| Subject: | AI-enabled products | Artificial intelligence | Assemblage theory | Customer experience | Scale development | Künstliche Intelligenz | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103578 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014460812