Customer experience management : a revolutionary approach to connecting with your customers
Bernd H. Schmitt
| Year of publication: |
2003
|
|---|---|
| Authors: | Schmitt, Bernd ; Schmitt, Bernd |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Kundenmanagement | Erlebnis |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIV, 242 S Ill 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 231-233) and index cased:. - : £20.95 |
| ISBN: | 0-471-23774-4 |
| Classification: | Informationsmanagement |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001713030