Customer experience management : a revolutionary approach to connecting with your customers
Bernd H. Schmitt
| Year of publication: |
2003
|
|---|---|
| Authors: | Schmitt, Bernd Herbert |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Relationship marketing | Customer relations | Kundenmanagement | Erlebnis |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 242 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-23774-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004755059