Customer experience management rebooted : are you an experience brand or an efficiency brand?
Steven Walden
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Walden, Steven |
| Publisher: |
London : Palgrave Macmillan |
| Subject: | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Event-Marketing | Event marketing | Kundenzufriedenheit | Customer satisfaction | Beziehungsmanagement | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [springer.com] |
| Extent: | xix, 260 Seiten Illustrationen, Diagramme 21.0 cm x 14.8 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-349-94904-3 ; 978-1-349-94904-5 ; 978-1-349-94905-2 |
| Other identifiers: | 10.1057/978-1-349-94905-2 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011521309