Customer-Focus or Competitor-Focus? A Financial Services Example - The present article examines the relationship between an organization's market-orientation, in terms of either customer focus or competitor focus, and the organization's market share performance in a financial services environment. The study includes samples of chief executive officers in the financial services sector, specifically ...
| Year of publication: |
2000
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|---|---|
| Authors: | Pleshko, Larry P. ; Heiens, Richard A. |
| Published in: |
Journal of professional services marketing. - New York, NY : Haworth Press, ISSN 0748-4623, ZDB-ID 6160001. - Vol. 20.2000, 2, p. 19-32
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