Customer happiness as a function of perceived loyalty program benefits : a quantile regression approach
Year of publication: |
2022
|
---|---|
Authors: | Agarwal, Reeti ; Mehrotra, Ankit ; Misra, Dheeraj |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-11
|
Subject: | Customer happiness | Loyalty programs | Perceived benefits | Purchase enjoyment | Quantile regression | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Regressionsanalyse | Regression analysis | Zufriedenheit | Satisfaction |
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