Customer heterogeneity and innovation‐based competitive strategy : A review, synthesis, and research agenda
| Year of publication: |
2021
|
|---|---|
| Authors: | Wijekoon, Amali ; Salunke, Sandeep ; Athaide, Gerard A. |
| Published in: |
Journal of Product Innovation Management. - Wiley, ISSN 1540-5885, ZDB-ID 2012544-6. - Vol. 38.2021, 3 (31.05.), p. 315-333
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/jpim.12576 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012538229