Customer information search in the context of e-commerce : a cross-cultural analysis
Year of publication: |
2021
|
---|---|
Authors: | Codignola, Federica ; Capatina, Alexandru ; Lichy, Jessica ; Yamazaki, Kiyohiro |
Published in: |
European journal of international management : EJIM. - Genève : Inderscience, ISSN 1751-6765, ZDB-ID 2316652-6. - Vol. 16.2021, 1, p. 28-59
|
Subject: | e-commerce | cross-cultural studies | information search | online customer behaviour | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Informationsverhalten | Information behaviour | Beziehungsmarketing | Relationship marketing |
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