Customer information utilization in business-to-business markets : muddling through process?
Minna Rollins; Danny N. Bellenger; Wesley J. Johnston
| Year of publication: |
2012
|
|---|---|
| Authors: | Rollins, Minna ; Bellenger, Danny N. ; Johnston, Wesley J. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 6, p. 758-764
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| Subject: | Charles Edward Lindblom | B-to-B-Marketing | Business-to-business marketing | Informationsverhalten | Information behaviour | Kundenzufriedenheit | Customer satisfaction | Organisationstheorie | Organization theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009552508