Customer integration and voice-of-customer methods in the German automotive industry
Alexandra Rese, Alexander Sänn and Felix Homfeldt
| Year of publication: |
2015
|
|---|---|
| Authors: | Rese, Alexandra ; Sänn, Alexander ; Homfeldt, Felix |
| Published in: |
International journal of automotive technology and management : IJATM. - Milton Keynes : Inderscience Enterprises Ltd., ISSN 1470-9511, ZDB-ID 2063658-1. - Vol. 15.2015, 1, p. 1-19
|
| Subject: | new product development | NPD | customer integration | voice-of-customer methods | VoC | open innovation | German automotive industry | lead user method | toolkits | external partners | Germany | Deutschland | Kundenintegration | Customer integration | Kfz-Industrie | Automotive industry | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Innovation | Open Innovation | Open innovation | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011408602