Customer intelligence : from data to dialogue
Sean Kelly
| Year of publication: |
2006
|
|---|---|
| Authors: | Kelly, Seán |
| Publisher: |
Chichester : John Wiley |
| Subject: | Consumers' preferences | Consumers | Research | Data processing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVI, 251 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-470-01858-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004858985