Customer interaction uncertainty, knowledge, and service firm internationalization
Chris R. Meyer; Bruce C. Skaggs; Sudhir Nair; David G. Cohen
| Year of publication: |
2015
|
|---|---|
| Authors: | Meyer, Chris R. ; Skaggs, Bruce C. ; Nair, Sudhir ; Cohen, David |
| Published in: |
Journal of international management. - New York, NY : Elsevier, ISSN 1075-4253, ZDB-ID 1285468-2. - Vol. 21.2015, 3, p. 249-259
|
| Subject: | Customer interaction uncertainty | Internationalization | Knowledge deployment | Services | Globalisierung | Globalization | Dienstleistungssektor | Service industry | Beziehungsmarketing | Relationship marketing | Wissen | Knowledge | Unternehmensdienstleistung | Business services | Internationaler Markteintritt | International market entry | Multinationales Unternehmen | Transnational corporation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011398491