Customer interface in spiritual tourism via "synaptic CRM gap" : an integrative technology-based conceptual model for relationship marketing
Year of publication: |
October-December 2016
|
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Authors: | Kaur, Gunjeet |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 15.2016, 4, p. 326-343
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Subject: | CRM | customer retention | customization | information technology | relationship marketing | services marketing | spiritual tourism | Beziehungsmarketing | Relationship marketing | Tourismus | Tourism | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | Dienstleistungsmarketing | Services marketing | Informationstechnik | Information technology | Spiritualität | Spirituality | Tourismusmarketing | Tourism marketing |
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