Customer interface in spiritual tourism via "synaptic CRM gap" : an integrative technology-based conceptual model for relationship marketing
Gunjeet Kaur
| Year of publication: |
October-December 2016
|
|---|---|
| Authors: | Kaur, Gunjeet |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 15.2016, 4, p. 326-343
|
| Subject: | CRM | customer retention | customization | information technology | relationship marketing | services marketing | spiritual tourism | Beziehungsmarketing | Relationship marketing | Informationstechnik | Information technology | Konsumentenverhalten | Consumer behaviour | Dienstleistungsmarketing | Services marketing | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Tourismusmarketing | Tourism marketing | Tourismus | Tourism | Spiritualität | Spirituality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2016.1209046 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011633662