Customer involvement in big data analytics and its impact on B2B innovation
Haisu Zhang, Yazhen Xiao
| Year of publication: |
2020
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|---|---|
| Authors: | Zhang, Haisu ; Xiao, Yazhen |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 86.2020, p. 99-108
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| Subject: | Data analytics | Big data | Customer involvement | New product development | Open innovation | Customer needs | Big Data | Produktentwicklung | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Innovation | Innovationsmanagement | Innovation management | Data Mining | Data mining | Lieferantenmanagement | Supplier relationship management | Data Analytics | B-to-B-Marketing | Business-to-business marketing | Open Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.02.020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012212212