Customer Involvement in New Service Development: An Examination of Antecedents and Outcomes
| Year of publication: |
2009
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|---|---|
| Authors: | Carbonell, Pilar ; RodrÃguez-Escudero, Anai ; Pujari, Devashish |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 26.2009, 5, p. 536-550
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